Readdress, Realign, and Rebrand this Summer
Summer months are a great time to take a good look at your marketing goals and readdress where you are, realign your collateral with your goals and even rebrand if you need to. Let’s [...]
Build your logo
One of the most recognizable branding elements of your business will be your logo. It is the one piece of graphic art that is designed to communicate with your constituents what you do and [...]
Take small steps to update your website over time
"A website is a living, breathing brand tool that needs to be cared for over time." - Gavin Cooper Everybody has a website today. But when you're maintaining a business, the upkeep of your website [...]
How to Build a Better Logo
Learn how to build a better logo for your company by having all of the necessary components included. Just like every good cake, following the recipe is important to achieve success. So, when you are [...]
How to Create the Best Email Signature and Use it the Right Way
If your email signature is lacking a little pizazz, this guide will help you create the best email signature for your business. Before you begin to create your best email signature line, you must fist [...]
Stand out with a unique and creative business card—the cheap way
What if I told you that it were possible to have a business card that was both unique and creative, helping you stand out in the crowd of business cards with one cheap change? It’s [...]
Small business brand building block #5: marketing materials
Today we are decoding the fifth and final building block of a small business brand: marketing materials. This week, we've mainly discussed intangible elements: logos, websites, public relations and social media. All of these items [...]
Small business brand building block #4: social media
Thank you all for hanging with us this week! It has flown by. We have had great discussions about the building blocks of a small business brand. To recap, the first three elements we've covered [...]
Small business brand building block #3: public relations
Today, we're going to jump right into the third building block of a small business brand: public relations. PRSA.org defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and [...]
Small business brand building block #2: websites
What is one of the first things you do when you want to know more about a new product or company? You might ask friends or family if they've heard of them or tried the [...]