You’ve finished cosmetology or barber school, gotten your license and now you’re ready to start working. But first, you need clients. Where do you begin? A custom website is one great way to start building your client base. Here are three reasons why every hair stylist and barber needs a website.
[dropcap color=”#8cbc3a” boxed=”no” boxed_radius=”8px” class=”” id=””]1[/dropcap]To market yourself
You cannot hide under a rock when you’re a stylist or barber. To gain the business you want, people have to know who you are. Your custom website acts as your 24/7 marketing tool because it constantly works for you. Whether you work for a salon or independently, a website promotes your personal brand and allows you to market yourself as an expert in your field.
[dropcap color=”#8cbc3a” boxed=”no” boxed_radius=”8px” class=”” id=””]2[/dropcap]To get ahead of the competition
All it takes is a quick online search to find thousands of entries for hairstylists or barbers in your area. Where do you fall within that search? If built properly, a custom website will help you fall onto the first page or two of a search results list, which increases your visibility and lands you clients.
[dropcap color=”#8cbc3a” boxed=”no” boxed_radius=”8px” class=”” id=””]3[/dropcap]To establish credibility
In this world of options, the majority tends to do business with people they trust. You need to show potential clients that you are a legitimate business and a professional who takes your craft seriously. Consider adding before and after photos to your website, as well as a bio or about page so clients can get to know you.
Don’t let the word “custom” fool you. A professionally built website actually can be very affordable. Arjaybi’s Concepts offers many different options that work within your budget without sacrificing design.
